Mar 31, 2022
In Welcome to the Forum
Some may state that it doesn't really email list matter all that much - the product or service remains the same, right? Well, some may also say that a fishing pole is a fishing pole and it email list doesn't really matter which type you use. Any professional email list fisher will tell you that this just isn't the case. The actual story (your product or service) may remain the same, but how you tell that story and email list what form that story takes should depend completely on whom you are telling. I spent years working with and making presentations to email list both architects and engineers. While my central message remained the same, I had to tailor that message to my listener because both groups were interested email list in different things. The architects were interested in the aesthetics and more of the big picture features. The engineers were much email list more interested in the details and the mechanics of the product. While some types of collateral may cross over multiple groups, such as a brochure email list or video, you should try and create multiple versions of the same collateral piece to target the particular type of recipient to whom you are reaching out. If this is too email list expensive, then you should always tailor the message to your largest, most valuable audience.